Sweden: reasons for buying in physical store instead of online 2020

When asked about their latest offline purchase (excluding food and groceries) in 2020, the number one reason why consumers in Sweden had chosen to make a purchase in a physical outlet compared to online related to patience: nearly one in four Swedish shoppers had no desire to wait for delivery and thus had bought the desired item in a physical store. Additionally, about one in ten Swedes stated that there were no suitable delivery options for them.

Reasons why consumers preferred buying an item in a physical shop instead of online in Sweden in 2020

Characteristic	Share of respondents
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Release date

February 2021

More information

Region

Sweden

Survey time period

2020

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

all consumers

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Tänk tillbaka på ditt senaste köp av en vara/varor i en fysisk butik (exklusive livsmedel/ dagligvaror). Varför gjorde du köpet i en fysisk butik istället för på internet? (flera svar möjliga och exklusive alternativen "annat" och "tveksam, vet ej")"

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