Most used cosmetic brands among females in the United Kingdom (UK) 2017
This statistic shows the 15 leading cosmetic brands in the United Kingdom (UK), based on usage among female consumers in 2017. The results of the survey show that women in the UK are most likely to use products from the cosmetic brands Rimmel and Max Factor, which are used by 48 and 41 percent of respondents respectively. In third place is the brand Maybelline New York, which 38 percent of those surveyed use personally.