![Christina Gough](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1060_1591697934.png)
Ways for brands to connect with sports fans worldwide 2021
A July 2021 survey across 13 countries explored the best ways for brands and sponsors to connect with fans on a personal level. During the survey, 26 percent of respondents believed that using professional athletes would be a great way for brands and sponsors to connect with the fans.