UK: Video sales in the physical and digital market in the United Kingdom in 2016
This statistic represents the market share of video sales in the physical and digital market according to gender in the United Kingdom (UK) in 2016. Buying video content is more popular amongst males. 58 percent of all discs on the physical market are bought by men and 68 percent of digital video content is bought by men. Women prefer buying physical discs, with 42 percent of the physical market purchases done by females.