UK: subscribers to leading sporting brands on YouTube 2021

Published by Laura Ceci, Sep 28, 2021
The figure illustrates the leading ten sporting channels on YouTube in the United Kingdom (UK) as of March 2021, by total number of subscribers. Liverpool FC was the most subscribed-to channel, with approximately 3.6 million subscribers.
Despite having the highest number of subscribers, Liverpool FC did not have the highest number of total video views. England & Wales Cricket Board was the most viewed channel with roughly 883 million uploaded video views.

Subscribers to leading sporting channels on YouTube in the UK (United Kingdom) as of March 2021 (in 1,000s)

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Release date

March 2021

Region

United Kingdom

Survey time period

March 2021

Supplementary notes

Leading channels determined by total number of uploaded video views.

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