![Christina Gough](https://cdn.statcdn.com/static/../CMS/contactperson/ERI1060_1591697934.png)
Influence of sports sponsorship on consumer purchase decision in the U.S. 2022
During a February 2022 survey in the United States, just over one fifth of respondents stated that they had chosen to do business with or buy a product from a company exclusively because it was sponsoring a sport or sports organization that they liked. Meanwhile, 63 percent of respondents stated that they had never done this.