Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
The market for natural and organic cosmetics has been gaining traction in the last few years, generating increasing revenues worldwide. In 2021, the global turnover of such products amounted to nearly 12 billion U.S. dollars, a figure that was forecast to grow by around three percent in 2022. As far as Europe is concerned, the revenue of the natural cosmetics market amounted to 2.25 billion euros in 2021 and will increase to approximately three billion euros by 2026. As consumers become more aware of sustainability issues and cosmetics formulations, we can expect natural cosmetic products to soon become an important part of shoppers’ beauty routines.
Natural cosmetics in Italy
In Italy, the natural cosmetics market recorded a revenue of approximately 157 million euros in 2021, mostly generated through offline channels. That same year, the consumption value of cosmetics labeled with natural and/or organic connotations in the European country amounted to almost 1.2 billion euros. In 2020, 452 companies were manufacturing natural and organic cosmetics in Italy and most natural cosmetics companies were located in Lombardy.Online shopping
As of 2020, a great part of online shops for natural and organic cosmetics in Italy dealt with cosmetics and hygiene products. Raw materials and home cleaning were other popular product categories that year. Meanwhile, hair coloring products were the most purchased among Italian consumers buying natural cosmetics online, followed by body care and sun creams. Online shopping for this specific part of the cosmetics market is expected to grow in popularity, as proven by the rising number of perfumeries equipped with online shops.
