The Boston Red Sox is the third most valuable franchise in the league. In the past five years the Red Sox franchise value has increased significantly, increasing from 2.7 billion U.S. dollars in 2017 to 3.9 billion U.S. dollars in 2022. The revenue of the Boston Red Sox has also consistently grown over the last few years reaching more than 519 million U.S. dollars in 2019. Revenues dropped to 152 million as a result of the COVID-19 pandemic, before showing signs of recovery in the 2021 season. Despite the fact that the Red Sox have the highest average ticket price, less than half of this revenue was generated by gate receipts in 2021.
The average attendance at Red Sox games was at 32,408 in the 2022 season, marking a total attendance of 2.63 million. Along with the New York Yankees, the Red Sox is one of the most popular MLB franchises on social media, having the second highest number of Facebook fans and the fifth most Twitter followers in the league.