Third-party cookie deprecation - statistics & facts
Key insights
- Share of marketers reliant on third-party cookies worldwide
- 75%
Detailed statistics
Reliance on third-party cookies among advertisers worldwide 2022
- Share of businesses that have adopted at least one cookie alternative
- 75%
Detailed statistics
Share of businesses ready for cookie deprecation worldwide 2023
- Share of global advertisers & publishers that believed their revenue would increase after cookie phase-out
- 48%
Detailed statistics
Anticipated impact of cookie deprecation on business revenue worldwide 2023
Editor’s Picks Current statistics on this topic
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Digital advertising spending in the U.S. 2021-2028
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Market size of digital advertising industry in India 2016-2025
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Digital advertising spending in the UK 2008-2023
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Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2023 (in billion GBP)
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Distribution of e-commerce digital advertising expenditure in India 2023, by format
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Distribution of digital advertising expenditure in the e-commerce industry across India in 2023, by format
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Share of pharmaceutical digital advertising expenditure in India 2023, by format
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Distribution of digital advertising expenditure in the pharmaceutical industry across India in 2023, by format
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Share of auto industry digital advertising expenditure in India 2023, by format
Share of auto industry digital advertising expenditure in India 2023, by format
Distribution of digital advertising expenditure in the automotive industry across India in 2023, by format
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Global digital advertising expenditure 2014-2026
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Digital advertising expenditure worldwide from 2014 to 2026 (in billion U.S. dollars)
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Leading digital advertising industry challenges in Europe 2024
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Leading digital advertising industry challenges according to advertising executives in Europe as of January 2024
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Change in traditional and digital advertising and marketing spending worldwide 2023
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
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Digital advertising revenue in India 2018-2026
Digital advertising revenue in India 2018-2026
Digital advertising revenue in India from 2018 to 2023, with a forecast until 2026 (in billion Indian rupees)
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Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide 2021-2027
Digital advertising spending worldwide from 2021 to 2027 (in billion U.S. dollars)
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Alternatives to third-party cookies under evaluation in Europe 2024
Alternatives to third-party cookies under evaluation in Europe 2024
Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024
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Digital advertising revenue for major internet companies 2023-2027
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Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Share of digital ad spends India 2023, by format
Share of digital ad spends India 2023, by format
Distribution of digital advertising expenditure across India in 2023, by format
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Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of FMCG digital advertising expenditure India 2023, by format
Distribution of digital advertising expenditure in the fast moving consumer goods industry across India in 2023, by format
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Leading digital advertising sectors in Spain 2023, by share of voice
Leading digital advertising sectors in Spain 2023, by share of voice
Leading digital advertising sectors in Spain in 2023, by share of voice
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Leading digital advertising concerns worldwide 2023
Leading digital advertising concerns worldwide 2023
Leading concerns for digital advertising strategies worldwide as of May 2023
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Distribution of digital advertising spending in Peru 2023, by format
Distribution of digital advertising spending in Peru 2023, by format
Distribution of digital advertising spending in Peru in 2023, by format
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Digital ad channels with increased ad spend in the U.S. 2024
Digital ad channels with increased ad spend in the U.S. 2024
Share of ad buyers who were planning to increase spending on selected digital advertising channels due to legislation and third-party cookie deprecation in the United States as of February 2024
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Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech in digital ad revenue in the U.S. 2008-2024
Market share of Big Tech (Amazon, Apple, Google, Meta, Microsoft) in digital advertising revenue in the United States in 2008 and 2024
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Digital advertising touchpoints in Lithuania 2023
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Revenue of digital advertising agencies in the U.S. 2019-2024
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Revenue of digital advertising agencies in the United States from 2019 to 2024 (in billion U.S. dollars)
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Digital advertising spending India 2023, by format
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Digital advertising spending in India in 2023, by format (in billion Indian rupees)
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Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2023
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Digital video advertising spending in Peru 2021-2023
Digital video advertising spending in Peru 2021-2023
Digital video advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Digital audio advertising spending in Peru 2021-2023
Digital audio advertising spending in Peru 2021-2023
Digital audio advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Digital display and banner advertising spending in Peru 2021-2023
Digital display and banner advertising spending in Peru 2021-2023
Digital display and banner advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
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Spending on digital advertising in South Korea 2023, by advertising format
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Annual spending on digital advertising in South Korea in 2023, by advertising format (in billion U.S. dollars)
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Number of digital advertising agencies in the U.S. 2019-2024
Number of digital advertising agencies in the U.S. 2019-2024
Number of digital advertising agencies in the United States from 2019 to 2024 (in 1,000s)
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Share of direct and programmatic ad spends in digital ad industry India 2016-2025
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Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
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Distribution of consumer durables digital ad expenditure in India 2023, by format
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Distribution of digital advertising expenditure in the consumer durables industry across India in 2023, by format
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Monthly digital ad spend in the U.S. 2023
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Digital advertising spending in the United States from June 2023 to November 2023 (in billion U.S. dollars)
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Total vs. digital newsbrands advertising spending in the UK 2012-2023
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Total and digital newsbrands advertising expenditure in the United Kingdom (UK) from 2012 to 2023 (in million GBP)
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Ad revenue of major digital ad sellers worldwide 2024
Ad revenue of major digital ad sellers worldwide 2024
Advertising revenue of major digital ad-selling companies worldwide in 2024 (in billion U.S. dollars)
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Digital retail media ad revenue of selected platforms in Latin America 2023
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Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)
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Leading digital advertising priorities in North America 2023
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Leading digital advertising priorities of enterprise marketers in North America as of October 2023
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Digital ad spend in Spain 2019-2023
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Digital advertising spending in Spain from 2019 to 2023 (in billion euros)
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Employment at digital advertising agencies in the U.S. 2018-2023
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Number of employees at digital advertising agencies in the United States from 2018 to 2023 (in 1,000s)
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Wages at digital advertising agencies in the U.S. 2014-2022
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Leading digital advertising verticals India Q3 2023, by ad volume share
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Leading digital advertising sectors in India in the third quarter of 2023, by ad volume share
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Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
Mobile ad spending share of the digital advertising industry in France 2017-2027
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Digital advertising growth rate in Turkey 2014-2022
Digital advertising growth rate in Turkey 2014-2022
Digital advertising growth rate in Turkey from 2014 to 2022
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Digital advertising spending in Peru 2023, by format
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Digital advertising spending in Peru in 2023, by format (in million U.S. dollars)
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Digital ad revenue in the U.S. 2023, by format
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Digital advertising revenue in 2023, by format (in billion U.S. dollars)
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Digital video advertising spending in the U.S. 2019-2023
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Digital advertising spending in Peru 2014-2023
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Digital advertising spending in Peru from 2014 to 2023 (in million U.S. dollars)
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Digital advertising spending in Brazil 2015-2023
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Digital advertising spending in Brazil from 2015 to 2023 (in billion Brazilian reals)
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Distribution of estimated digital advertising impressions in Brazil 20243, by device
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Distribution of estimated digital advertising impressions in Brazil in February 2024, by device
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Change in digital advertising spending in Peru 2015-2023
Change in digital advertising spending in Peru 2015-2023
Change in digital advertising spending in Peru from 2015 to 2023
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