Rockstar Energy Drink brand profile in the UK 2023
When it comes to energy drink consumers, brand awareness of Rockstar Energy Drink is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rockstar Energy Drink in the UK?
In total, 22% of UK energy drink consumers say they like Rockstar Energy Drink.
What is the consumption share of Rockstar Energy Drink in the UK?
All in all, 21 % of energy drink consumers in the UK consume Rockstar Energy Drink.
How loyal are the consumers of Rockstar Energy Drink?
Around 16% of energy drink consumers in the UK say they are likely to use Rockstar Energy Drink again.
What's the buzz around Rockstar Energy Drink in the UK?
In August 2023, about 9 % of UK energy drink consumers had heard about Rockstar Energy Drink in the media, on social media, or in advertising over the past three months.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.