Gen Z fashion purchase offline channels in the UK 2023
The displayed data on fashion purchase offline channels shows results of the Consumer Insights Sustainable Consumption survey conducted in the United Kingdom in 2023. Sporting goods stores were the second most popular store type for Gen Z when it came to purchasing fashion. Over two-fifths of consumers born between 1995 and 2012 had purchased fashion items at stores such as Nike or adidas in the previous 12 months.