Clothing: top 5 online stores in Germany in 2018, by net sales

Most popular online stores in the clothing segment in Germany in 2018, by e-commerce net sales

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Release date

June 2019

Region

Germany

Survey time period

2019

Supplementary notes

The e-commerce market category “Clothing” covers the digital sale of almost all types of clothing articles, including men, women and children clothing (+4 years), underwear, costumes and workwear. Toddler and baby clothes, sport and outdoor clothing as well as jewelry are not included in this category.

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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