Tiffany & Co. brand profile in the U.S.
Tiffany & Co. manages to reach both an outstanding brand awareness and brand popularity among jewelry owners in the U.S., with the number of Tiffany & Co. stores exceeding 300 shops worldwide. While being more recognized in older generations, Tiffany & Co. doesn’t fail to reach its audience within Gen Z and Millennials.
Were high end meets high brand awareness
Although the brand is considerably high end and high price, Tiffany & Co. manages to obtain an impressive brand awareness as well as a more than solid popularity close to 50 percent among jewelry owners in the U.S. Considering the luxury aspect, it might come as a surprise that almost 30 percent of U.S. jewelry owners own a piece by Tiffany & Co.
Did anyone say Audrey Hepburn?
Tiffany & Co. reaches an outstanding brand awareness among jewelry owners from the Baby Boomer generation. The younger the consumers, the smaller the brand recognition. The pattern is similar for popularity, but ownership KPIs reveal a different pattern with Millennials and Baby Boomers on the one hand and Gen Z and Gen X on the other hand showing same values respectively.
Combine a happy relationship and success
Pun intended. To Tiffany & Co. customers, the most important things in life are a happy relationship and success, followed by an honest and respectable life. Another aspect standing out is having a good time, which is among the most important aspects in life for a bigger share of consumers who own jewelry by Tiffany & Co.
Published December 19, 2023
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