Amazon Marketplace share of new sellers 2020, by country

In 2020, a total of 1.3 million sellers joined Amazon Marketplaces worldwide. Overall, 13.8 percent of these new sellers signed up through Amazon.com in the United States. Meanwhile, Amazon.in in India contributed 12.1 percent of new marketplace sellers. That year, the highest number of new third-party sellers in the United States was recorded in the month of April, when "stay-at-home" quarantines were imposed in several states to curb the spread of the coronavirus pandemic.