Popular sportswear brands among Millennials and Gen Z South Korea 2020

Published by
Jang Seob Yoon,
Jan 22, 2024
According to a survey in South Korea in 2020, Nike was the most popular sportswear brand among Millennials and Gen Z in South Korea with 54.6 brand power index (BPI) points and was followed by Adidas with around 47 points. Together, the two brands formed a top-tier among sportswear brands.

Most popular sportswear brands among Millennials and Gen Z in South Korea in 2020

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Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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