Chile: Instagram usage frequency 2019

Published by
Tiago Bianchi,
Aug 25, 2023
During a survey conducted in February 2019, over one third (35 percent) of respondents in Chile said that they used Instagram constantly, at least once per hour during the day, while 15 percent stated that they used the social media app every three to four hours during the day. Likewise, 39 percent of people surveyed in the South American country said that they used Facebook very frequently throughout the day.

Frequency of Instagram usage in Chile in February 2019

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Release date

March 2019

Region

Chile

Survey time period

February 2019

Number of respondents

1,753 respondents

Age group

13 years and older

Method of interview

Online panel

Supplementary notes

The question was posed as follows: "Thinking about the last seven days, how often did you use the following social networks and messaging platforms?

The study includes four generations: Z, Millennials, X y Baby Boomers. Age groups are defined as follows:

  • - Gen Z: 13-21 years
  • - Millennials: 22-35 years
  • - Xers: 36-51 years
  • - Boomers: 52-71 years

Values may not add up due to rounding.

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Social media user demographics

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Facebook

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YouTube

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8

Twitter

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Others

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