Customer Experience Index in cosmetics sector Poland 2023, by channel

Published by
Adriana Sas,
Jan 17, 2024

Allegro, Notino, and Hebe had the highest index on the online channels in Poland in 2023. Customers' experience of traditional sales is at the highest level in Notino, where the rate of stationary sales is 37 points higher than in the case of internet sales.

Customer Experience Index based on purchasing experience of cosmetics in Poland in 2023, by purchase channel

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Method of interview

Online survey

Supplementary notes

* Quality indicator on a scale from 0 to 1000 taking into account four satisfaction factors: availability and range of products, ease of order placement, satisfaction with the purchase, willingness to recommend the store to friends.

Date of access is date of release

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