In a comparison of holiday season in-app advertising in the United States, it was found that there are noticeable spikes of eCPM for rewarded video ads on Android apps around the fourth quarters, when holiday advertising is at its highest. In 2017 when the format was brand new the eCPM in the last quarter of that year reached 11.64 U.S. dollars, having grown by 20.4 percent quarter-on-quarter. A year later Android rewarded video eCPM grew to 13 dollars. In the 2019 season rewarded video ads eCPM was expected to reach 12.4 U.S. dollars in the fourth quarter.
Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Android
Overview
4
- Basic Statistic Smartphone users by country worldwide 2022
- Premium Statistic Global market share held by internet browsers 2012-2024, by month
- Premium Statistic Market share of mobile operating systems worldwide 2009-2024, by quarter
- Premium Statistic Market share of tablet operating systems worldwide 2016-2023, by quarter
Mobile
4
- Premium Statistic Global smartphone shipments by vendor 2009-2024
- Premium Statistic Quarterly smartphone market share worldwide by vendor 2009-2024
- Premium Statistic Mobile Android version market share worldwide 2018-2024
- Premium Statistic Average selling price of Android smartphones worldwide 2017 to 2023
Tablets
5
- Premium Statistic Tablet vendor shipments worldwide 2012-2024, by quarter
- Premium Statistic Global market share held by tablet vendors 2011-2024
- Basic Statistic Global tablet shipments by operating system per quarter 2010-2022
- Premium Statistic Tablet Android version market share worldwide 2018-2023, by quarter
- Premium Statistic Global market share held by computer operating systems 2012-2024, by month
Android apps
5
- Basic Statistic Google Play: number of available apps 2009-2023
- Premium Statistic Leading Android apps worldwide 2023, by downloads
- Premium Statistic Global Android app retention rate Q3 2023
- Basic Statistic Distribution of free and paid Android apps 2019-2024
- Premium Statistic Star ratings for Android apps 2022, by app category
Regional consumption
8
- Premium Statistic Share of mobile operating systems in the United States 2012-2024, by month
- Premium Statistic Market share of Android operating system in the U.S. 2017-2024
- Premium Statistic Market share of mobile operating systems in Europe 2010-2023
- Premium Statistic Market share of mobile operating systems in Germany 2010-2023
- Premium Statistic Mobile OS market share in the United Kingdom (UK) 2011-2023
- Premium Statistic Mobile Android OS version market share in the United Kingdom 2017-2023
- Premium Statistic Market share of mobile operating systems in Spain 2010-2024
- Premium Statistic Market share of mobile operating systems in Italy 2010-2022
Further Content: You might find this interesting as well
Appodeal. (December 18, 2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars)." Chart. December 18, 2019. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. (2019). Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal. "Rewarded Video Advertising Effective Cost-per-mille (Ecpm) in Android Apps in The United States during Holiday Seasons from 3rd Quarter 2017 to 1st Quarter 2020 (in U.S. Dollars)." Statista, Statista Inc., 18 Dec 2019, https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/
Appodeal, Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/ (last visited June 18, 2024)
Rewarded video advertising effective cost-per-mille (eCPM) in Android apps in the United States during holiday seasons from 3rd quarter 2017 to 1st quarter 2020 (in U.S. dollars) [Graph], Appodeal, December 18, 2019. [Online]. Available: https://www.statista.com/statistics/1111937/android-in-app-rewarded-video-ads-ecpm-in-the-us/