Potential Quibi subscribers in the U.S. by generation 2020

A survey conducted among adults in the United States as of March 2020 gauged the likelihood of subscribing to new mobile-only video streaming service Quibi, sorted by generation. The data shows that six percent of surveyed U.S. adults from Generation X said that they were very likely to get a paid subscription to Quibi, compared to just one percent of those from the Boomer generation.

Likelihood of subscribing to new mobile-only video streaming platform Quibi among adults in the United States as of March 2020

Characteristic	Very likely to purchase	Somewhat likely to purchase	Not very likely to purchase	Not at all likely to purchase	Don't know/ No opinion
Generation Z	6%	10%	18%	32%	35%
Millennials	4%	11%	19%	36%	31%
Generation X	4%	9%	14%	41%	32%
Boomers	1%	4%	10%	57%	28%

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Release date

March 2020

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Region

United States

Survey time period

March 27 to 29, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: And based on what you know about the following streaming services how likely are you to purchase the following when they become available? Quibi, an upcoming mobile-only streaming service launching on April 6, 2020

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