Brazil: consumer views on natural cosmetics 2019
The search for natural, organic and sustainable products is a global trend that is affecting every segment of consumer behavior, including the choice of cosmetics. According to a survey conducted in Brazil, 53 percent of respondents were interested in natural beauty products as of September 2019. Meanwhile, 31 percent believed that products manufactured with organic and natural ingredients were more effective than the ones using chemicals. In 2019, nine percent of consumers who purchased an organic product in Brazil chose to buy organic cosmetics.
