Popular food products on e-commerce sites during COVID-19 pandemic in Taiwan 2020

Published by
Xin Ou,
Feb 27, 2024
Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by Rakuten Insight in May 2020, dry food items were purchased most frequently online among the respondents who had purchased food products more frequently online - about 55 percent. Apart from food and groceries, the online demand for personal hygiene products such as toilet paper and masks also increased.

Types of food products purchased most frequently online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020

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Release date

June 2020

Region

Taiwan

Survey time period

May 7 to 30, 2020

Number of respondents

4,246 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
Which food items did you purchase most frequently online or on e-commerce sites during the COVID-19 pandemic? (more than one answer is allowed)

Figures may not add up to 100 percent due to rounding up.

The question was asked among 2,529 female and 1,717 male online shoppers who had purchased food items more frequently during the pandemic.

The survey was conducted among
345 respondents aged 16 to 24 years,
1,364 respondents aged 25 to 34 years,
1,604 respondents aged 35 to 44 years,
685 respondents aged 45 to 54 years and
248 respondents aged 55 years and older.

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