In 2022, the mobile category had the highest product page views at 62 per customer among online shoppers in India. On average, the PPV per customer stood at 31 before making a purchase during the measured time period.
Product page views per customer in online shopping across India in 2022, by category
Characteristic
Number of PPVs per customer
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Bain & Company. (October 11, 2022). Product page views per customer in online shopping across India in 2022, by category [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/
Bain & Company. "Product page views per customer in online shopping across India in 2022, by category." Chart. October 11, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/
Bain & Company. (2022). Product page views per customer in online shopping across India in 2022, by category. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/
Bain & Company. "Product Page Views per Customer in Online Shopping across India in 2022, by Category." Statista, Statista Inc., 11 Oct 2022, https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/
Bain & Company, Product page views per customer in online shopping across India in 2022, by category Statista, https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/ (last visited June 18, 2024)
Product page views per customer in online shopping across India in 2022, by category [Graph], Bain & Company, October 11, 2022. [Online]. Available: https://www.statista.com/statistics/1140367/online-shopping-ppvs-by-category-india/