Most common duration before a trip to purchase travel tickets on OTAs in China 2023

Published by Agne Blazyte, Aug 7, 2023
According to a survey conducted by Rakuten Insight on online travel agencies (OTA) in June 2023, 54 percent of surveyed respondents in China purchased flight, bus, train, or ship tickets or rented vehicles on online travel agencies several weeks before their trip. This sentiment was also shared by Chinese respondents when it came to booking travel accomodation.

Most common duration before a trip to purchase travel tickets on online travel agencies (OTAs) in China as of June 2023

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Release date

August 2023

Region

China

Survey time period

June 12 to 30, 2023

Number of respondents

3,922 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency to book tickets

Method of interview

Online survey

Supplementary notes

Survey question:
"If you had used an online travel agency to book or purchase your travel tickets (flights, bus, train, ship, or vehicle rental), when did you do so? (choose all answers that apply)"

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