Duolingo: revenue distribution 2023, by segment

In 2023, the majority of Duolingo Inc.'s revenues came from paid subscriptions to the company's language learning mobile app and website. Revenues generated through advertising accounted for nine percent of the total, while in-app purchases of virtual goods contributed in generating almost three percent of Duolingo's revenues for the year. In 2023, Duolingo paid subscribers increased by approximately 57 percent compared to the previous year, reaching 6.6 million paying users worldwide.