Rakuten Insight in November 2023. While 39 percent of respondents stated that they purchased or planned to purchase fashion items during the holiday shopping period, only seven percent were interested in furniture and home improvement.
Apparel and footwear were the most popular products purchased during holiday sales in Japan as revealed in a survey conducted by Most popular product categories bought during holiday sales in Japan as of November 2023
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Rakuten Insight. (December 4, 2023). Most popular product categories bought during holiday sales in Japan as of November 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. "Most popular product categories bought during holiday sales in Japan as of November 2023." Chart. December 4, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. (2023). Most popular product categories bought during holiday sales in Japan as of November 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight. "Most Popular Product Categories Bought during Holiday Sales in Japan as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/
Rakuten Insight, Most popular product categories bought during holiday sales in Japan as of November 2023 Statista, https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/ (last visited June 16, 2024)
Most popular product categories bought during holiday sales in Japan as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287238/japan-popular-product-category-holiday-shopping/