It was calculated that in 2020 radio reached 83 percent of individuals in the United States. Market data shows that throughout the measured period, radio penetration was relatively stable in the beginning, but the medium started losing listeners in 2018.
Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020
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Pew Research Center. (June 29, 2021). Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/
Pew Research Center. "Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020." Chart. June 29, 2021. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/
Pew Research Center. (2021). Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/
Pew Research Center. "Share of Population Listening to Terrestrial (Am/Fm) Radio on a Weekly Basis in The United States from 2009 to 2020." Statista, Statista Inc., 29 Jun 2021, https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/
Pew Research Center, Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020 Statista, https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/ (last visited June 18, 2024)
Share of population listening to terrestrial (AM/FM) radio on a weekly basis in the United States from 2009 to 2020 [Graph], Pew Research Center, June 29, 2021. [Online]. Available: https://www.statista.com/statistics/1311656/weekly-radio-listenership-us/