Quality perception of leading bank brands in Senegal 2022
Based on a survey conducted in Senegal between December 2021 and May 2022, Ecobank was the highest-ranked bank in terms of quality perception. Some 66 percent of the respondents rated Ecobank as a bank of good quality. Moreover, Banque Islamique du Sénégal (BIS) and CBAO followed with 61 percent and 57 percent of the respondents ranking them as good quality institutions, respectively. Notably, Ecobank ranked relatively higher in Francophone countries than in Non-Francophone countries.