When comparing by gender the product categories which will be purchased on Amazon Prime Day in 2022, one can see that women are more likely to buy products for the home as well as cosmetics and fashion products, while men are more likely to buy homeware.
Popular product categories among Amazon Prime Day shoppers in 2022, by gender
Characteristic
Men
Women
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Finder surveyed 15,957 individuals across 10 countries to analyze whether they were planning on shopping on Amazon Prime Day in 2022.
Participants are Internet, smartphone and Google AdMob users. Sample sizes range from roughly 1,000 to 2,000 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.
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finder.com. (June 27, 2022). Popular product categories among Amazon Prime Day shoppers in 2022, by gender [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/
finder.com. "Popular product categories among Amazon Prime Day shoppers in 2022, by gender." Chart. June 27, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/
finder.com. (2022). Popular product categories among Amazon Prime Day shoppers in 2022, by gender. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/
finder.com. "Popular Product Categories among Amazon Prime Day Shoppers in 2022, by Gender." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/
finder.com, Popular product categories among Amazon Prime Day shoppers in 2022, by gender Statista, https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/ (last visited June 18, 2024)
Popular product categories among Amazon Prime Day shoppers in 2022, by gender [Graph], finder.com, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1319327/amazon-prime-day-shopping-by-gender/