In 2021, the advertising revenue of Instacart - an online grocery shopping platform - stood at 580 million U.S. dollars. It was projected that the company would generate one billion dollars with its ad business in 2022. According to a different source, Instacart accounted for 1.4 percent of U.S. digital retail media (advertising in online stores and marketplaces) ad spending in 2020, and the share was expected to increase to over two percent by 2023.
Retail media advertising revenue generated by Instacart in 2021 and 2022
(in million U.S. dollars)
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Revenue in million U.S. dollars
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Skai. (October 19, 2022). Retail media advertising revenue generated by Instacart in 2021 and 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1319689/instacart-advertising-revenue/
Skai. "Retail media advertising revenue generated by Instacart in 2021 and 2022 (in million U.S. dollars)." Chart. October 19, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1319689/instacart-advertising-revenue/
Skai. (2022). Retail media advertising revenue generated by Instacart in 2021 and 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1319689/instacart-advertising-revenue/
Skai. "Retail Media Advertising Revenue Generated by Instacart in 2021 and 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 19 Oct 2022, https://www.statista.com/statistics/1319689/instacart-advertising-revenue/
Skai, Retail media advertising revenue generated by Instacart in 2021 and 2022 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1319689/instacart-advertising-revenue/ (last visited June 18, 2024)
Retail media advertising revenue generated by Instacart in 2021 and 2022 (in million U.S. dollars) [Graph], Skai, October 19, 2022. [Online]. Available: https://www.statista.com/statistics/1319689/instacart-advertising-revenue/