Popular product categories on Amazon Prime Day 2022, by age group

Published by Daniela Coppola, Jul 18, 2023
When comparing by age the products which will be purchased on Amazon Prime Day in 2022, one can see that the share of 18 to 34 year olds planning to make purchases is greater than the other two age groups listed for nearly every product category. For the older age groups, products for the home and other items not listed are the two product categories most likely to be purchased on Amazon Prime Day, while the youngest age group is more likely to buy makeup and skincare products.

Popular product categories among Amazon Prime Day shoppers in 2022, by age group

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Release date

June 2022

Region

Worldwide

Number of respondents

15,957 respondents

Special properties

Internet, smartphone and Google AdMob users

Supplementary notes

Finder surveyed 15,957 individuals across 10 countries to analyze whether they were planning on shopping on Amazon Prime Day in 2022.

The survey is designed by Finder and conducted by Google.

Participants are Internet, smartphone and Google AdMob users. Sample sizes range from roughly 1,000 to 2,000 people and are directly proportional to population size. Participating countries are selected based on global Finder site traffic and availability on research platforms.

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