Willingness to pay more for environmentally-friendly products in Hong Kong 2023

Published by
Xin Ou,
Mar 1, 2024
According to a survey conducted by Rakuten Insightin Hong Kong in December 2023, approximately 58 percent of the respondents stated that they were willing to pay more for sustainable and environmentally friendly products. Only 42 percent of respondents said they did not want to pay more for more sustainable products.

Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023

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Release date

January 2024

Region

Hong Kong

Survey time period

December 7 to 31, 2023

Number of respondents

3,252 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"

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