According to a survey among generation Z consumers in 2021, 87 percent of the respondents in China stated they would pay more for a brand that supported the issues they care about. In comparison, 44 percent of the Gen Z consumers in Japan said they would pay more if a brand supported the issues they cared about.
Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory
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Other statistics that may interest you Generation Z in the United States
Demographics
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- Premium Statistic U.S. population by generation 2023
- Basic Statistic U.S. population share by generation 2023
- Basic Statistic Distribution of the U.S. population, by generation and race 2022
- Premium Statistic U.S. self-identified sexual orientation and gender identity 2023, by generation
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Education
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- Premium Statistic Gen Z's satisfaction with how their education has prepared them for work U.S. 2022
- Premium Statistic U.S. beliefs on whether college is a smart investment or a gamble 2023, by generation
- Premium Statistic Gen Z teens on whether college is a smart investment U.S. 2023, by demographic
- Premium Statistic Share of adults who believe taking out student loans was worth it U.S. 2022, by age
- Premium Statistic Share of Gen Z who would make different financial decisions towards college U.S. 2022
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Workforce
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- Premium Statistic Gen Z's leading factors for career success U.S. 2023
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Politics
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- Basic Statistic U.S. pride in being American 2023, by age
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- Premium Statistic Share of Gen Z who trust major U.S. institutions 2023, by party
- Premium Statistic Gen Z teens' trust in U.S. institutions 2023, by demographic
- Premium Statistic Share of Gen Z who believe select age groups are best to change the world 2023
- Premium Statistic Share of Gen Z respondents who believe select social issues are important U.S. 2022
- Premium Statistic U.S. political activism by generation 2023
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Religious and personal beliefs
6
- Premium Statistic Share of Americans who are 18 to 24 years old U.S. 2022, by religion
- Premium Statistic Share of adults who had a select religious upbringing U.S. 2021, by generation
- Premium Statistic Share of adults who participated in religious services U.S. 2021, by generation
- Premium Statistic Importance of religion to Americans 2023, by generation
- Premium Statistic Share of Gen Z who feel mental health and well-being is important in the U.S. 2022
- Premium Statistic Share of Gen Z with select hopes and aspirations for the future U.S 2023
Further Content: You might find this interesting as well
Campaign Asia. (August 12, 2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory." Chart. August 12, 2021. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. (2021). Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory. Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia. "Share of Gen Z Who Would Pay More for a Brand That Supported The Issues They Care about in The Asia-pacific Region in 2021, by Country or Territory." Statista, Statista Inc., 12 Aug 2021, https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/
Campaign Asia, Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory Statista, https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/ (last visited June 17, 2024)
Share of Gen Z who would pay more for a brand that supported the issues they care about in the Asia-Pacific region in 2021, by country or territory [Graph], Campaign Asia, August 12, 2021. [Online]. Available: https://www.statista.com/statistics/1326348/apac-share-of-gen-z-who-would-pay-more-for-a-conscious-brand-by-country/