Beauty tech market revenue by country 2021-2026

Published by
Tugba Sabanoglu,
Sep 26, 2023
In 2021, beauty tech-driven purchases culminated in an estimated market revenue of about 1.35 billion U.S. dollars in the United States, making this country the leading market for beauty tech applications, which involve makeup simulations or virtual skin diagnostics. According to Statista estimates, this emerging market is set to reach over 3.4 billion U.S. dollars by 2026. After the United States, China is the leading market for beauty tech.

Estimated revenue of the beauty tech market in 2021 and 2026, by country (in million U.S. dollars)

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Release date

February 2022

Region

Worldwide

Survey time period

2022

Supplementary notes

About methodology: Beauty tech is defined as cosmetics, skincare, and personal care products purchased by consumers that have used beauty- and personal care- specific software prior to finalizing their purchase. Beauty and personal care software include mobile applications for smartphones and tablets (e.g., apps for virtually trying-on cosmetics) and AI-powered devices (e.g., smart mirrors, make-up personalizing devices). The revenue estimates and forecasts build on Statista’s primary research (Global Consumer Survey on Beauty and Cosmetics) and other primary data from the Statista platform as well as third-party data sources, through which short- and long-term market trends are observed.

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