Most popular foreign online stores in Poland 2022-2023, by brand awareness

Published by
Adriana Sas,
Dec 21, 2023
In 2023, Poland's most recognizable foreign e-commerce store was the Chinese online retail service Aliexpress. Nearly four out of ten respondents indicated this brand in a spontaneous awareness survey on e-commerce players.

Leading foreign e-commerce stores ranked by brand awareness in Poland from 2022 to 2023

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Release date

September 2023

Region

Poland

Survey time period

2022 to 2023

Number of respondents

496 respondents

Age group

15 years and older

Special properties

Buyers on foreign services/websites, in the last 6 months

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The original question was worded as follows (Polish): "Wymień do trzech nazw zagranicznych serwisów/stron internetowych, związanych z zakupami w internecie, na których dokonała(e)ś zakupu w ciągu ostatnich 6 miesięcy."

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