The connected television advertising market in Japan was valued at more than 34 billion Japanese yen in 2021. The market size more than tripled compared to the previous year, which was largely a result of the increased demand for home entertainment due to the COVID-19 pandemic. Based on the assumption that precise targeting methods and effectiveness measurement methods would be established, it was expected that the connected TV advertising market would grow to a size of almost 170 billion yen by 2025.
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen)
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Other statistics that may interest you Connected TV advertising in the United States
Overview
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- Premium Statistic Number of connected TV households in the U.S. 2019-2027
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Advertising spending
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- Premium Statistic Digital video ad spend in the U.S. 2023, by type
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- Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
- Premium Statistic Programmatic ad spend in the U.S. 2013-2023, by device
- Premium Statistic CTV retail media ad spend in the U.S. 2021-2025
Market leaders
3
Marketer usage
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- Premium Statistic Top channels marketers planning to increase spend on in North America 2024
- Premium Statistic Shift of media budgets to OTT/CTV in the U.S. 2024, by medium
- Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2024
- Premium Statistic Marketers reporting increase in sales since using CTV in North America 2023
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Consumer insights
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- Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022-2023
- Premium Statistic Top methods used to buy product/service after seeing TV ad U.S. 2023
- Premium Statistic CTV ad fraud in the U.S. Q3 2023
- Premium Statistic Digital video ad views in the U.S. 2020-2023, by device
- Premium Statistic Top ad preferences of CTV users in the U.S. 2024
- Premium Statistic Top reasons CTV users did not scan QR codes on ads in the U.S. 2023
Further related statistics
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- Online advertising of companies in China 2016
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- Use of a smart TV to go online in the UK 2013-2020, by age
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
- Concerns about connected devices use in the United Kingdom (UK) 2013-2014
- New U.S. donors - retention rate by age and channel
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Statistics
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- Paid ad methods used for B2C content marketing North America 2022
- Use of a smart TV to go online in the UK 2013-2020, by age
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
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AJA. (March 29, 2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved June 17, 2024, from https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. March 29, 2022. Statista. Accessed June 17, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. (2022). Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: June 17, 2024. https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA. "Connected Television Advertising Market Size in Japan from 2020 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/
AJA, Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/ (last visited June 17, 2024)
Connected television advertising market size in Japan from 2020 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], AJA, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1340953/japan-connected-tv-advertising-market-size/