Number of visitors of online marketplaces in Ghana 2019-2020, by ownership type
most popular online marketplace is Jumia, which operates in several other African countries.
In 2020, the website traffic of marketplaces owned by intermediaries reached over 34.5 million. In contrast, the number of visitors of online marketplaces belonging to retailers was less than half that of intermediaries. In the previous year, the proportion of traffic remained higher for retailers. In Ghana, the