According to a survey conducted across 18 countries in 2021, around 26.7 percent of respondents stated that their favorite Korean music artist was popular K-pop group BTS. PSY, whose globally viral 2012 hit "Gangnam Style" brought him to the international stage, continues to have a successful career, both domestically and abroad.
Globally leading music artists from South Korea as of December 2021
Characteristic
Share of respondents
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among international Hallyu consumers in 18 countries
Method of interview
Online panel
Supplementary notes
Surveyed countries include the United States, Japan, China, Taiwan, Thailand, Indonesia, Malaysia, India, Vietnam, Australia, Argentina, Brazil, France, United Kingdom, United Arab Emirates, Turkey, South Africa, and Russia.
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Korean Foundation for International Cultural Exchange. (December 14, 2022). Globally leading music artists from South Korea as of December 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/
Korean Foundation for International Cultural Exchange. "Globally leading music artists from South Korea as of December 2021." Chart. December 14, 2022. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/
Korean Foundation for International Cultural Exchange. (2022). Globally leading music artists from South Korea as of December 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/
Korean Foundation for International Cultural Exchange. "Globally Leading Music Artists from South Korea as of December 2021." Statista, Statista Inc., 14 Dec 2022, https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/
Korean Foundation for International Cultural Exchange, Globally leading music artists from South Korea as of December 2021 Statista, https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/ (last visited June 18, 2024)
Globally leading music artists from South Korea as of December 2021 [Graph], Korean Foundation for International Cultural Exchange, December 14, 2022. [Online]. Available: https://www.statista.com/statistics/1366150/south-korea-internationally-popular-music-artists/