Potential broadcasters' ad revenue losses due to cookie deprecation in the U.S. 2022
It was calculated that if third-party cookies had vanished in September 2022, the U.S. broadcasting industry would have lost 2.1 billion U.S. dollars of its annual advertising revenue. That constitues 6.3 percent of the industry's total ad revenue. An average TV station would have lost 1.1 million in ad revenue and an average multi-station market cluster some 735 thousand U.S. dollars.
