Share of consumers enrolled in at least one loyalty program Australia 2016-2024

Published by Statista Research Department, May 14, 2024

As of 2024, around 90 percent of Australians were enrolled in at least one loyalty program. Loyalty program enrollment has remained relatively stable over the past seven years, varying between 88 and 90 percent enrollment since 2018.

Share of consumers enrolled in at least one loyalty program in Australia from 2016 to 2024

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Release date

May 2024

Region

Australia

Survey time period

2016 to 2024

Number of respondents

1010*

Age group

18 years and older

Special properties

Respondents are Australian consumers who are a member of at least one loyalty program

Method of interview

Online survey

Supplementary notes

*Refers to 2024 respondent count. 

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