Preferences for loyalty program benefits Australia 2022

Published by Statista Research Department, Jan 24, 2024
In a 2022 survey conducted on loyalty program usage in Australia, all respondents said that one of the top benefits they sought from loyalty programs was regular discounts. Cashback based on spend and full payment using points were the next most sought after benefits among those surveyed.

Leading preferred loyalty program benefits among consumers in Australia as of November 2022

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Release date

November 2022

Region

Australia

Survey time period

November 2022

Number of respondents

2,868 respondents

Age group

18 years and older

Special properties

nationally representative sample of the Australian population

Supplementary notes

Survey of 116 loyalty programs Australians are members of, including domestic programs and programs operating internationally.

Loyalty programs included in the study span across various categories including: airlines, hotels & car hire, beauty, entertainment, restaurants, fashion & homewares, supermarkets & grocery, petrol, banking, insurance, energy & telco, and other general.

Only the top 15 preferred loyalty program benefits are displayed.

Multiple responses were possible.

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Topics

Loyalty programs in AustraliaLoyalty programs in the United Kingdom (UK)Travel and tourism industry in AustraliaAviation in AustraliaCustomer satisfaction in Australia
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