A total 92 percent of Gen Z online shoppers in the United States intend to shop on amazon.com for the holiday season in 2023. The second most-preferred channel was specific brand websites, with 76 percent of Gen Z shoppers planning to shop there for the holidays.
Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
PowerReviews. (August 15, 2023). Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/
PowerReviews. "Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023." Chart. August 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/
PowerReviews. (2023). Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/
PowerReviews. "Preferred E-commerce Channels for Gen Z Shoppers during Holiday Season in United States in 2023." Statista, Statista Inc., 15 Aug 2023, https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/
PowerReviews, Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023 Statista, https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/ (last visited June 18, 2024)
Preferred e-commerce channels for Gen Z shoppers during holiday season in United States in 2023 [Graph], PowerReviews, August 15, 2023. [Online]. Available: https://www.statista.com/statistics/1414510/gen-z-shoppers-preferred-online-channel-holiday-shopping-united-states/