Annual growth of the OOH advertising in consumer electronics industry Egypt 2021-2023
In the first half of 2023, the out-of-home (OOH) advertising in the consumer electronics industry in Egypt saw a growth of four percent. Since 2021, the OOH advertising for the consumer electronics industry has fluctuated significantly due to the factors affecting the Egyptian economy. For instance, in 2021, the growth increased after the coronavirus (COVID-19) pandemic in 2020, while the decline in 2022 was due to inflation and the devaluation of the Egyptian pound.