During a survey carried out in early 2024, 22 percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing were to shop or which brands to purchase. Another 46 percent said that loyalty programs were somewhat important to them.
Importance of customer loyalty programs in brand choice in the United States as of February 2024
Characteristic
Share of respondents
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CivicScience. (February 14, 2024). Importance of customer loyalty programs in brand choice in the United States as of February 2024 [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/
CivicScience. "Importance of customer loyalty programs in brand choice in the United States as of February 2024." Chart. February 14, 2024. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/
CivicScience. (2024). Importance of customer loyalty programs in brand choice in the United States as of February 2024. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/
CivicScience. "Importance of Customer Loyalty Programs in Brand Choice in The United States as of February 2024." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/
CivicScience, Importance of customer loyalty programs in brand choice in the United States as of February 2024 Statista, https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/ (last visited June 18, 2024)
Importance of customer loyalty programs in brand choice in the United States as of February 2024 [Graph], CivicScience, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/1453054/important-loyalty-programs-choice-usa/