In a survey conducted among marketing and customer experience professionals in Australia and New Zealand regarding their attitudes toward breakthrough technologies such as generative artificial intelligence (GenAI) on online shopping interactions between brands and consumers, around 88 percent of respondents indicated they believe AI had the potential to help brands identify new audiences and customer journeys. Sentiment toward GenAI's potential to improve brand interactions was overall very positive among marketers and customer experience professionals surveyed.
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023
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Other statistics that may interest you Generative artificial intelligence (AI) in business
Overview
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Use of generative AI
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- Premium Statistic Generative AI adoption in global companies 2024, by function and expertise
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- Premium Statistic Share of generative AI use at work or outside work worldwide in 2023, by industry
- Premium Statistic Share of generative AI use at work or outside work worldwide in 2023, by region
- Premium Statistic Main uses of generative AI in select countries worldwide 2023
- Premium Statistic Paths to increase the use of generative AI in select countries worldwide in 2023
- Premium Statistic Main desired uses of generative AI in select countries worldwide in 2023
Risks in business
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- Premium Statistic Preparedness of global companies' risk & governance for generative AI adoption 2024
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- Premium Statistic Risks related to generative AI that organizations consider relevant globally in 2023
- Premium Statistic Expected effect of generative AI on the legal industry worldwide in 2023, by impact
Implementation and adoption
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- Premium Statistic Stage of generative AI implementation within businesses 2023
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- Premium Statistic Most useful use cases of generative AI initiatives within businesses in 2023 and 2024
- Premium Statistic Preparedness of global companies' talent for generative AI adoption 2024
- Premium Statistic Preparedness of companies' technology infrastructure for generative AI adoption 2024
- Premium Statistic Level of generative AI implementation within businesses over the next year as of 2023
Impact
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- Premium Statistic Impact timeframe of Generative AI on organizations worldwide 2024
- Premium Statistic Potential generative AI productivity impact 2023, by business function
- Premium Statistic Potential impact of generative AI on industry revenues 2023, by industry
- Premium Statistic Anticipated effect of generative AI adoption on employee numbers worldwide 2023
Generative AI in U.S. enterprises
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- Premium Statistic Generative AI market size in the United States from 2020-2030
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- Premium Statistic Increased level of automation with generative AI in the U.S. 2023
- Premium Statistic Automation potential of generative AI in the U.S. 2023, by education
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- Premium Statistic Usage of generative AI in the U.S. 2023
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Adobe. (June 27, 2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph]. In Statista. Retrieved June 16, 2024, from https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023." Chart. June 27, 2023. Statista. Accessed June 16, 2024. https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. (2023). Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023. Statista. Statista Inc.. Accessed: June 16, 2024. https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe. "Marketing and Customer Experience Professional Attitudes toward The Potential of Generative Artificial Intelligence (Genai) in Online Shopping Interactions in Australia and New Zealand as of February 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/
Adobe, Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 Statista, https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/ (last visited June 16, 2024)
Marketing and customer experience professional attitudes toward the potential of generative artificial intelligence (GenAI) in online shopping interactions in Australia and New Zealand as of February 2023 [Graph], Adobe, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1453799/anz-marketing-professional-attitudes-toward-generative-ai-in-online-shopping-interactions/