The graph shows a forecast of a distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format. The source projected that search would account for 42 percent of the spending in 2020.
Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format
Characteristic
Search
Native/social
Traditional display
Traditional video*
Messaging
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* Includes traditional video such as in-stream pre-roll ads on YouTube. Does not include natively produced and placed in-feed video in social media, such as Facebook news feed ads. Videos in the latter category are measured separately under 'native/social.'
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BIA Advisory Services. (September 15, 2016). Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. "Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format." Chart. September 15, 2016. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. (2016). Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services. "Distribution of Location Targeted Mobile Advertising Spending in The United States in 2016 and 2020, by Format." Statista, Statista Inc., 15 Sep 2016, https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/
BIA Advisory Services, Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format Statista, https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/ (last visited June 18, 2024)
Distribution of location targeted mobile advertising spending in the United States in 2016 and 2020, by format [Graph], BIA Advisory Services, September 15, 2016. [Online]. Available: https://www.statista.com/statistics/203171/percent-of-mobile-advertising-spent-in-the-us-in-2010-by-purpose/