Measuring methods of U.S. mobile and video ad performance 2011

Published by Statista Research Department, Mar 12, 2012
This statistic shows methods used by U.S. marketers to measure the performance of their mobile and video advertising campaigns in December 2011. 64 percent of respondents use clickthrough rates of video ads as a measurement of performance.

Performance measurement of mobile and video ads in the United States in December 2011, by format

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Sources

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Release date

March 2012

Region

United States

Survey time period

December 2011

Special properties

Advertisers

Supplementary notes

The source does not provide information regarding the type of survey, the number of interviewees or the age of respondents.

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