Distribution of adexpenditure of luxury brands in China by advertising medium 2012

Published by Statista Research Department, Aug 14, 2013
The statistic shows the distribution of advertising expenditure* of leading luxury brands in China in 2012, by advertising medium. In 2012, the ten leading cosmetics luxury brands invested three percent of their total advertising expenditure in newspaper advertising.

Distribution of advertising expenditure* of leading luxury brands in China in 2012, by medium

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Release date

August 2013

Region

China

Survey time period

2012

Supplementary notes

* The advertising expenditure of the ten leading luxury products of each luxury sector have been combined.

Percentage points deviating from 100 percent are likely due to rounding.

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