J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowDigital out-of-home (DOOH) ad spend in the U.S. 2019-2026
The source forecast that, in 2023, the digital out-of-home (DOOH) advertising spending in the United States will grow by nearly 11.4 percent to around 2.94 billion U.S. dollars. That amounts to over one-third of the U.S. estimated total out-of-home (OOH) ad spend that year. The DOOH ad expenditure projected for 2023 is the first annual figure to surpass the pre-pandemic spending recorded in 2019.
