In 2023, Marlboro’s brand value amounted to roughly 57.6 billion U.S. dollars. The cigarette brand saw a slight decrease in its brand value compared to the previous year.
Marlboro, a Philip Morris brand
Marlboro is owned and produced by Philip Morris, a multinational cigarette and tobacco manufacturing company that sells products in and outside of the United States. In 2022, Philip Morris International shipped over 240 billion units of Marlboro cigarettes worldwide, making it the most popular brand amongst the company’s other products – including L&M, Chesterfield, and Parliament, to name a few.
Most valuable brands worldwide
According to the source’s ranking, Apple was the world’s most valuable brand in 2023, with an estimated brand value of over 880 billion U.S. dollars. Google ranked second, followed by Microsoft. After consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide dropped by 20 percent in 2023.
Marlboro's global brand value from 2006 to 2023
(in billion U.S. dollars)
Characteristic
Value in billion U.S. dollars
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (June 15, 2023). Marlboro's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. "Marlboro's global brand value from 2006 to 2023 (in billion U.S. dollars)." Chart. June 15, 2023. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. (2023). Marlboro's global brand value from 2006 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. "Marlboro's Global Brand Value from 2006 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar, Marlboro's global brand value from 2006 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326081/marlboro-brand-value/ (last visited June 18, 2024)
Marlboro's global brand value from 2006 to 2023 (in billion U.S. dollars) [Graph], Kantar, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/326081/marlboro-brand-value/