This statistic shows the results of a survey conducted between October 2017 and January 2018 among 2,000 adult Americans on their preferred life insurance brand. The results were sorted by age. During the survey, 12.9 percent of respondents aged 18 to 34 stated their preferred brand is State Farm; 15.6 percent of respondents aged 35 to 49 said the same.
United States: Brand preferences for life insurance from October 2017 to January 2018, by age
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The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph]. In Statista. Retrieved June 18, 2024, from https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand preferences for life insurance from October 2017 to January 2018, by age." Chart. March 1, 2018. Statista. Accessed June 18, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. (2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age. Statista. Statista Inc.. Accessed: June 18, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand Preferences for Life Insurance from October 2017 to January 2018, by Age." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor, United States: Brand preferences for life insurance from October 2017 to January 2018, by age Statista, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/ (last visited June 18, 2024)
United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/